Video unveils island’s distinct Cycladic character and offers a peek into destination’s tourism product.
The Municipality of Naxos and Small Cyclades, the official tourism office of the island of Naxos and its surrounding smaller islands – Iraklia, Schinoussa, Koufonissia, and Donoussa – has released its first in a series of promotional videos geared to shed light on the island’s vast and distinctive tourism product.
The 3-minute conceptual video, “Naxos: A World to Experience,” goes beyond depicting the traditional whitewashed Cycladic sea and sun characteristics of Naxos to portray a vibrant world of experiences just waiting to be discovered: from the dozens of monuments, archaeological sites and over 150 Byzantine monasteries and churches, to its Dionysian mysteries, carnival traditions, Aegean pirating history and robust agriculture and local produce.
“An entire world awaits to be discovered on Naxos,” Deputy Mayor of Tourism Dimitris Lianos said. “Our goal, in creating this short video, is to provide a snapshot of the ‘destination Naxos experience,’” he continues.
The light and humorous storyline features renowned Greek actor Lefteris Eletheriou, who portrays most of the roles, beginning with the lead: a foreign tourist who has apparently woken up on a sandy Naxos beach to be taken on an adventurous tour of the island. The tourist is approached by various characters throughout the spot (all played by Mr. Eleftheriou), taking the viewer through a series of experiences that are often a bit mysterious and unexpected. A Greek monk emerges from a 9th century Byzantine church offering olives; an Aztec gives him an inscribed rock sediment; a French waiter passes a plate of local wine and cheese; Dionysian torch bearers and women in carnival garb. All act as a metaphor for the world of experiences waiting to be had on Naxos, while underlining the international attractiveness of the island. See the video below:
“Naxos is an entire world in and of its own and offers a wealth of things to discover in addition to the traditional charm we expect from a Cycladic island,” Mr. Eleftheriou, who actually comes from Naxos. “I adore Naxos and this was an exciting opportunity to show why,” he added.
The video was directed by Yiannis Papadakos, director of many of Greece’s popular music videos. He also comes from Naxos.
According to the Municipality of Naxos and Small Cyclades, the video is only the beginning of the municipality’s strategy currently underway to promote Naxos and the four surrounding islands – Iraklia, Schinoussa Koufonissia and Donoussa – it represents.
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